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Her-ENCORE
Her-Encore
Helping women over 50 rediscover who they are, build unshakeable confidence, and create a second act filled with purpose and financial freedom.
you're so welcome here
Her-Encore empowers women over 50 to Rise, reinvent, and thrive.
Awaken your inner confidence, embrace your potential, and create a life filled with purpose, freedom, and self-belief.
kind words...
REBECCA SAYS...
“Anything is possible in this world if you put your mind to it.”
“Participating in Dawn's Challenge was a wonderful and life changing journey for me. It has opened my eyes once again to the amazing and profoundly simple fact that literally anything is possible in this world if you put your mind to it.”
ALYSICA SAYS...
“I am in a wonderful space...”
“Dawn, thank you truly for helping me achieve my goals. I followed the emails and program and am sending a big thank you for nudging me in the direction of my dreams. I am in a wonderful space and my upcoming book and documentary will be a success. I can feel it.”
Hello Beautiful, I’m Dawn
Founder of Her-Encore and your guide to creating a fulfilling second chapter
I’m so glad you found your way here. My hope is that what you discover lights a spark within you and gives you the confidence to start saying yes to yourself.
When I stepped into my own second chapter, I began to see life differently. Each passing year has brought more wisdom, and yes, more questions too. From empty nest syndrome, to caring for aging parents, to age discrimination this stage of our life brings a new set of challenges. I’ll be the first to admit I don’t have it all figured out, but I’ve gathered some beautiful nuggets of wisdom along the way.
It’s my great honour to share what I’ve learned, and through this wonderful community, I hope you’ll also learn from others walking a similar path. Together, we’ll support one another, lift each other up, and find the strength to follow our hearts’ desires.
Here, you can finally give yourself permission to put you first, perhaps for the first time in a long while. You have so much inside you that is valuable and vibrant. You deserve to let that brilliance shine.
Whether you’re dreaming of starting a side business, creating something new, or simply pursuing what you love while giving back, this is your moment. Whatever you’re seeking, it is my belief it is seeking you too! Isn’t it time to say yes to yourself?
YOU'RE IN THE RIGHT PLACE IF YOU'RE...
A Woman over 50 who's ready to rediscover your confidence and purpose
you've spent years putting others first and now find yourself wondering what's next
Deep Down you know there's more you want to do, create and become - and you're ready to step into a new chapter that feels uniquely your own.
12 WEEK PROGRAM
THE SECOND CHAPTER BLUEPRINT
Your next chapter isn't just possible — it's calling you.
The Second Chapter Blueprint is a transformative 12-week program designed to help you rediscover long-forgotten dreams, reignite your passion, and take confident steps toward the life you've always wanted.
Inside, you'll find a supportive community of like-minded women, daily reflections and affirmations, weekly check-ins, and twice-monthly live calls — everything you need to step boldly into your most exciting chapter yet.
Your second chapter starts here.
PRINTABLE WORKBOOK
THE CONFIDENCE COMEBACK
What would change if you finally believed in yourself again?
This powerful printable workbook helps women 50+ take the first meaningful steps toward reclaiming their confidence — whether you're rebuilding it or finding it for the very first time.
Your comeback starts here!
30-DAY PROGRAM
The Fearless Challenge
You've found your confidence. Now it's time to use it.
The Fearless Challenge is a transformative 30-day program for women who are ready to stop waiting for permission and start saying yes to the dreams that light them up inside. Learn to trust your intuition, silence the doubt of others, and take that leap — even when you can't yet see the net.
Your dreams are not accidents. They are your blueprint.
FREE RESOURCES
Second Chapter Success PODCAST
Proof that the best chapters are still being written. Tune in as we celebrate remarkable women 50+ who are creating boldly, achieving fiercely, and contributing meaningfully — and let their stories ignite the spark in yours.
MAKE IT HAPPEN MONTH PlANNER
Every extraordinary second chapter begins with a single intentional day.
This free workbook is your gentle but powerful guide to building the success habits and daily rituals that will carry you confidently into the life you're creating. Because big dreams don't happen by accident — they happen by design, one beautiful day at a time.
Yours free — because you are worth every moment invested in you.
kind words...
MARGOT SAYS...
“There isn’t an inch of room for negativity to tear you down when you’re in her spiritual embrace.”
“Dawn believes in the power of the mind, heart, spirit, and body and the power we each possess naturally in our creative beings. There isn’t an inch of room for negativity to tear you down when you’re in her spiritual embrace, although she is sensitive to the fear and blocks that get in the way of our dreams. She simply believes that our dreams are bigger than those blocks. Because she believes, we have learned to believe.”
kind words...
RACHEL SAYS...
“I've never been so excited about a new year.”
“I’ve never been so excited about a new year, the work you’ve guided us through has been so incredibly powerful. Merci!!!.”
BROWSE THE SHOP
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THE BLOG
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THE ENCORE CIRCLE
Your second chapter deserves a cheerleader — and we are here for it.
Sign up to receive inspiration, updates, and the motivation you need to keep saying yes to yourself.
Because every woman deserves a community that believes in her dreams as much as she does.
Let's do this together.
HEr-Encore
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